World Wide Packaging LLC, a leading provider of cosmetic packaging components, was recognized as an ICMAD Cosmetic Innovator of the Year at the trade organization’s 37th Annual Meeting on Thursday, June 17th at 3 West Club in New York City.

The CITY Awards, held for the past seven years at ICMAD’s annual meeting, honor the best of the newest products, package designs, advertising and websites in the cosmetic and personal care products industry. One of only nine winners this year, WWP was honored in the Skin Care Package Design Innovation category for its new Tube in a Tube created for Avon, which offers a unique approach two dispensing two separate products simultaneously.

Accepting the award was Jeffrey Hayet, executive vice president of global sales for WWP while Barry Freda, president, CEO/CFO and Holly Benda, marketing director were also in attendance. Pam Teevan, Tedi Weitekamp and Jeff Wass from Avon all worked with the team at WWP on the Tube in a Tube initiative. Tube in a Tube offers a tube containing one solution, while a second, smaller tube built into the larger tube holds a second solution. When the tube is squeezed, both products are dispensed at the same time, thereby activating both products.